My love for user-centric design began at 16 years old - when I would take 5 hours bus rides into Bangkok from my home province to attend innovation and Design Thinking workshops. It started out at first with my interest in social entrepreneurship as a way to better optimize the way we do businesses that are more ethical and aligned with the greater good - that journey then lead me to hone my skills in Design Thinking and optimizing services and digital products. To me, the digital sphere has become so pertinent in our daily lives, it is both a private-public space and requires a lot of intentional, thoughtful and ethical framework. It occured to me as I learned about the power of aesthetics during my Art & Literature degree, that UX-UI design is the obvious pathway where my creativity and personal desire for social change meets.
Now, I combine my expertise in Design Thinking, user research, graphic design, and illustration to hone my craft as a UX & UI designer. I am personally drawn to projects with a unique emotional pulse - my joy is breathing life into digital products and making them more user-centric.